Today, Amp products are only sold in Canada at Dollarama locations and just in Orange Citrus and Mixed Berry varieties. READ MORE: After Eight Mints (History, Pictures & Commercials)Īmp began being sold in Canada in the mid- 2000s. These cans of energy drink stated that they were “powered by Mountain Dew” and that they had 31 mg of caffeine which is more than the Mountain Dew Energy products that proceeded them. This product was launched in 2013 and released under the Mountain Dew logo with a UK-specific livery.
#Original amp energy drink license#
In the UK, there was an Amp branded energy drink that was sold under license from PepsiCo by Britvic. Percent Daily Values are based on a 2000 calorie diet.The ingredients for some of the other varieties and flavors might differ from this original version of the recipe. Calcium Disodium EDTA (to Protect Flavor).Sodium Hexametaphosphate (to Protect Flavor).
Amp Energy Drink Ingredientsįrom an online listing for the original product: These are not products that you will be likely to see in your local store.
These drinks are sold with resealable lids and are sold specifically within a few esports communities. This is the former Game Fuel drink line that was not an Amp product that has been rebranded and associated with Amp. In 2018, Mountain Dew Amp Game Fuel was added to the lineup of products under the Amp trademark as well. For those who loved this version of the Amp Energy Drink, there is no way of knowing when this favorite will be back on the market. There is also Amp Energy Gum which offers B-vitamins, taurine, and caffeine in each stick.Īmp announced in 2013 that the orange flavor would make a comeback, but there has been no stated timeline for when this will take place. These products are sold in 12-ounce bottles, and they are made with most of the same energy-increasing ingredients as the regular Amp products. READ MORE: Squeezit - The Iconic Discontinued Drinkable Fruit Snack There are many such products on the shelves of stores these days, and all of them carry the same warnings about heart health and blood pressure concerns. Children should also not be given these drinks frequently as they are not made with child-size portions of the active ingredients. These products should be consumed with care by those who have heart issues or blood pressure concerns. This change might be because most of the flavors are already considered to be fruit flavors, so it is a bit redundant to have specific fruit-flavored versions when all of the various Amp products are meant to be fruity in nature.Īs with all energy drinks, Amp can be associated with irregular heartbeat, heart failure, anxiety, insomnia, and increases in blood pressure. There has been a move to discontinue more of the citrus flavors of Amp in recent years, but many people who love them are still hoping that the Orange flavor will come back as promised back in 2013. READ MORE: Peanut Chews (History, Marketing, Pictures & Commercials) While the drinks share all the other components as far as base ingredients go, the sugar content in Amp is delivered in part by real sugar. This is the primary difference between the base formula for Mountain Dew as well. You will not find as much of the artificial sweetener taste in this energy drink that is present in many others. For many people, this is one of the attractions as it makes the flavor someone better. One of the interesting things about this product is that it does contain real sugar, which is not common in sodas or other energy drinks these days. There are many flavors within the Amp brand now as well, which has helped to establish the product as a standalone drink that is not associated with the sodas that PepsiCo makes. Amp does contain taurine, B-vitamins, guarana, ginseng, and maltodextrin like most energy drinks, and it has 74 milligrams of caffeine per every 8.4 fluid ounces. The new emphasis since 2008 has been on the drink being its own unique product that is intended to be an energy drink and not a soda. The Mountain Dew logo was even removed from the center of Amp cans and is placed down at the bottom of the cans as something of an afterthought these days. The labels for the product used to read, “Amp Energy Drink from Mountain Dew,” but this was changed in 2008 when the label started to say, “Amp Energy” and nothing else. Amp was originally marketed as Mountain Dew Amp and was sold as a flavor extension of Mountain Dew itself starting in 2001.
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